Initially, we were just going to create a price comparison slider, but we felt that the features were important to the tool.
Early notes and sketches.
About the comparison tool
Marketing automation has the reputation for being really complex or too expensive. We were so confident that Drip struck the right balance between price and quality that we wanted to create a comparison tool to honestly compare Drip to its competitors in price and features.
This tool is something that has gotten very positive reviews from user testing and in conversations with prospective customers. The Drip sales team uses the tool to close sales. The tool even has the ability to be pre-populated if we want to display a specific comparison from the get-go.