https://kaylajsawtelle.com/work daily 1.0 2023-08-05 https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497315042144-QWT7OMF0YRVDEBKHD2AJ/converted-thumb.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497323037171-KMVHB8Y7YCW5UPVMLDHY/templates-thumb.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497382787021-6X4N9HULNWAOM3WKY08W/drip-homepage-thumb.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1690578152500-UEQ86BMEWL2RS1LC9QBO/Plans.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1690594098478-1RIYID8Q0X97AMUC7O4U/Style+guide.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1690595060530-TEYZGHT1HOO7IC09RI15/Bulk.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1690595361896-6WH3RD8BJ881S4LLFRMR/icons-thumb.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1690597019149-G20VASNC9V6PUC69I534/Multi-Product.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1690746509530-MZ4SIM2MZE37SLKGSKGE/Upgrade.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1690747278777-T6RZIJ6K2EDFYBF9XVDU/Illustrations+%282%29.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1691267643050-Z06HARRQ7UGVBUNXFBXQ/Redeemer+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497302139694-OHDW9X7PTICX24SDUTPK/Homepage_v6_i1%402x.png Work The final winning Drip homepage variation. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497370497582-BZU2PJKA2NFKBD6A9FQC/image-asset.png Work Sketch based on the content strategy document. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497301793467-MXTRNT8I8TNRUECGR3OP/Homepage_v1_i1.png Work First iteration of the homepage with room for placeholders. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497299114445-L6YTHV7VFV8T8LRP782W/image-asset.png Work Custom illustrations for the homepage. Thanks to Joshua Brand for design and Ron Farber-Newman for animation. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/2cc347ea-ae28-4a22-8328-8ff8f7948e79/all-satff.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/fb603e9b-4e25-4624-9983-fe93d6dee613/construction.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497306758280-2Q8TRAQVCERB9C8UON95/engineering_illo.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1d7cfab1-ecda-43a8-89b3-ce554b1babe9/careers-page.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/7eb20c6e-efcc-4d9d-bb8c-ce4f867c12d3/fish.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497306706499-1PBQKO6MAGPEUWWX3QE3/product-update.gif Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497306803696-6IO0HOUN9OQO246GE63I/leadpages_holidays_dribbble.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497306811093-GMGYLZN87RXV26T5VAMS/rollin_.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497307802909-V8F0ODIQAD39CTH3XM8E/conversion_cats.gif Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497307812300-1DHL7QU1NMS9QPO5VZTT/dribbble2.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497307948470-EG9ESOA3FQ6EHK1BAOYU/_5000_vacation_thumbs.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497307955813-JKUC4MF7849RDG7GXHMV/minnesota.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497308967345-TNF3JXS85N79PAKYE222/browser.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497308801588-AB29ISRX79UU3MG8X3V2/careers_banner.gif Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497308983282-WCMCND8CTLM9JUCFUG36/center-c.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497308989401-L4C2Y06WV1O110H8A3FQ/center-c2.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497313694724-ZUQUKGMABLYL2VWX7LS6/drip-easel.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497313703924-18W1SSBDRRWQY5TDNY6K/drip-building.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497313712523-IT04FDS06V4J4HW6S4LM/drip-line-art.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497313719257-VLDISY8F1TTGUJ3395XM/isometric-ad.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497315088789-595ABALZT1HO39KQI7CJ/Homepage_v1_i1.png Work Talking about conversion rates often is confusing and uses the same imagery over and over. I wanted to represent conversion marketing in an abstract way that communicates someone moving through steps of a process with the final goal of conversion. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497315117622-KPAYPCQSEZKRJ8DZQADI/Homepage_v6_i1%402x.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497315137228-IQJ3ZMVTFQO0QYEZIB0U/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497315203684-OXF8O5JRSLOZRLSZA1XK/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497315285808-R2KCK39ME6MQROUJVQB7/step.png Work Exploring how simple, strong shapes and negative space could be used on signage throughout the conference center. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497315303993-E70TE3M6UX25EJ1SZ1YL/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497316400729-X580VW27W73DOOB77HZJ/Converted_website.png Work A website concept. Many elements were taken from this and used in a simplified version that is now live. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497317152623-TQS1T5707MDSI2R9AKJN/icons-final.png Work The final set. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497318823955-7OTX58ZRMVZZ8EB90105/sketch1.png Work The process began with sketching a ton of concepts for each idea that needed representation. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497318838504-WBN1NEC733LYZA21WCXU/image-asset.png Work I tried to get all the ideas I could think of out on paper no matter how good or bad the ideas were. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497318865008-AS6NLYJRYHBY94AGRFJZ/image-asset.png Work I made notes along the way and circled favorites. This process was repeated many times. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497391132858-WQVYZJS9THKHP1J32677/Sales_Page_v1_i1%402x.png Work With the upcoming launch of the Leadpages payment widget, we wanted to have templates ready-made to work with the widget. This is one of them. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497391284253-LUY9DAHIKQBB57BOA5CB/Sales_Page_modal.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497391293880-R9HZZ046MQ79G6NJACWH/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497391338840-MHVMJJHGM928XE38PFJ3/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497964246990-R1OPV8GKR8M8DR44Q1WB/image-asset.png Work This page was designed for internal use, to cater specifically to prospective engineers. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497321866918-BHGPNXQFH4A0UT95VDE8/mom-blog.jpg Work A template created for the Leadpages marketplace designed specifically for parent bloggers. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497322269264-X2V0J93MO3ZAJPY0G3PC/yoga.jpg Work A template designed to have someone opt in to receive a coupon. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497322856219-BO23XBPB7T6CJXH25S4M/Realtor_Listing.png Work A template available for purchase in the Leadpages marketplace. My role was front-end development on this. Thanks to Sarah Chaussee for design and Jeff Wenberg for content. This was and still is one of the most popular templates in the legacy Leadpages marketplace. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497322627961-9FKXUGUQUOERG7HLBQ4O/ebook.jpg Work Ebook landing pages have an incredible demand in the marketing space. This template is designed to give an ebook author all they need to get started on a landing page and begin sel https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/13ba4449-855a-46d0-ba56-811d81a467ce/Product+details+view.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/f778de56-3fe5-43b0-a84c-5dc028e255d7/Screen+Shot+2023-07-20+at+9.21.01+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/889e75c9-26d1-474c-894c-68e7cf91a24d/Screen+Shot+2023-07-19+at+1.49.46+PM.png Work - Make it stand out We did a Crazy 8’s style sketch session, using the time to get ideas out really quickly and not overanalyze. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/6de1727b-023e-4b53-9adf-ea928922f901/Quick-type.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/7faba4bd-50ad-4f6f-bd3f-b135c2567a7b/Create+plans%402x.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/db5497d5-9370-4846-83a0-946f18f03747/Screen+Shot+2023-07-20+at+9.32.07+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/05e02492-7f25-4808-885f-9bd12e1398e3/Screen+Shot+2023-07-20+at+9.30.01+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/780c5a72-e9e1-4113-ab91-48a30a100de0/Screen+Shot+2023-07-20+at+9.38.03+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/c3d7106e-7636-454b-9545-b954aa03c1a3/Screen+Shot+2023-07-20+at+9.38.32+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/4c077f1f-94c7-41fc-a4f1-0243a9a010d3/Screen+Shot+2023-07-20+at+9.38.48+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/bb7270d6-9c02-4987-bb68-ea6802704318/Billing+%26+Plans.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/d69ef75f-15f5-4393-85cd-5cc3503759f1/Screen+Shot+2023-07-26+at+2.50.42+PM.png Work - Make it stand out Here’s just a snippet of the solutions we looked at. You can see sticky notes littered throughout the screenshots, noting various aspects that stood out. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/cd455e28-1188-42bf-aad4-c171fc744426/Screen+Shot+2023-07-26+at+2.44.43+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/c74f91e0-891d-4dcf-81ba-a7706d516e72/Screen+Shot+2023-07-26+at+2.46.01+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/62ada46e-62a2-44ad-8850-38815ab74258/Screen+Shot+2023-07-26+at+2.46.16+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/c691d75c-620c-4085-b341-0c9a6dde7944/Screen+Shot+2023-07-26+at+2.56.10+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/095510ec-84d0-4ba1-8a2e-0669aec15bc8/Screen+Shot+2023-07-26+at+3.07.03+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/e20e6218-2327-4a7d-a612-442825804757/Plans.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/411bcd2d-0d89-49bf-9b21-6698ff47f027/Cart+Builder.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/3030c9f6-ae4b-4ef8-8c49-b7ac1ab9a152/Billing+%26+Plans.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/e1da57d6-4f10-4ef0-aeb5-5817dc40fc5d/Bundles+add-on.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/5f6aa1b8-f69e-42e3-8801-39eaeaf03554/Drag+%26+drop+CSV.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/b0e7fd7d-a928-4bc6-b7a3-f3da61e647d7/image.png Work - Make it stand out Here’s an image of the really old tool. Suuuuper confusing. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/30a962af-152c-46ff-9ff1-8ef1a5162599/Screen+Shot+2023-07-27+at+4.06.51+PM.png Work - Make it stand out A snippet of the experiences that were explored https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/c17060d0-00f7-4ff9-9a74-73561acd23c9/Screen+Shot+2023-07-28+at+2.55.06+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/f453300d-794a-4ef1-b120-fc60b4649e1a/Screen+Shot+2023-07-28+at+2.55.26+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/0181a2da-9da2-4fe0-a2ec-5e3db0975138/Drag+%26+drop+CSV.png Work - Make it stand out The import-based flow involved merchants creating a CSV from a template and using that to perform a bulk update. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/8c0529d4-933c-446a-95e2-2a9062975d9e/Table.png Work - Make it stand out The selection-based flow involved the merchant selecting multiple subscriptions and choosing specific fields to update. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/4fc7af4a-03fd-4e7c-bf5a-5f80cab56ffe/Bulk+updates.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/a6d8322c-fb34-4947-ad2a-9f9af9819725/Confirm2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/e3e03a64-c7e6-4456-852b-7d4f57007427/Product+title.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/15b5d2a4-7140-4237-9862-9fcab368ea12/Confirm.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/74aef709-c241-44f2-b403-1b7c320390ae/Screen+Shot+2023-07-28+at+8.19.44+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/d51403d9-cde4-4897-a31b-002acac0b7e3/Screen+Shot+2023-07-28+at+8.20.03+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/ba70500b-39e3-40de-81a6-d7d8dcdb37a0/Screen+Shot+2023-07-28+at+8.17.31+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/28bfe1c1-fc55-43c2-8c7f-767d47cb5dbd/Screen+Shot+2023-07-28+at+8.17.17+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/7e425b9e-96df-42d8-a764-27c5f6eea824/Screen+Shot+2023-07-28+at+8.16.47+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/40d51ab4-9807-40e5-9eee-957609af5432/Screen+Shot+2023-07-28+at+8.18.15+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/01e52e40-4e25-48ea-a3f2-4f5d8cca90d3/Screen+Shot+2023-07-28+at+8.24.48+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/fa97e134-7fc3-4ae4-b99b-55159a3cceef/Screen+Shot+2023-07-28+at+8.25.32+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/8cfe8893-f1fe-4494-8eea-b34818843dd4/Screen+Shot+2023-07-28+at+8.26.09+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/8f352c20-c68e-49db-8006-b869968f125d/Upsell+modal.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/108b7b78-dfad-4e91-88b3-cbd98af27dfc/Mobile+upsell.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/5430a54b-b63d-48b3-af32-63a6b8c9d430/Upsell+modal.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/61bfa049-b238-45d5-acbb-3bfbd04a0366/Screen+Shot+2023-07-30+at+2.31.05+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/d534e072-d457-474c-96be-891c9af13c39/Upsells+%26+cross-sells.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/904fe7e4-6884-4b97-8cb6-29bbae3cc4d1/Widget+settings.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/6b8cfdc4-a19f-4314-b27f-ab2a2a0fba80/redeemer.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/b888ddf5-a345-4dbb-b99d-1deca82bf5d9/Screen+Shot+2023-08-05+at+2.52.12+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/843d0234-0ba0-4ba9-ab8f-30d0d9ff745e/Screen+Shot+2023-08-05+at+3.06.28+PM.png Work - Make it stand out Mild: This was essentially taking their existing logo and colors, vectorizing it, and keeping the changes pretty minimal. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/99e92da7-4af2-44ec-9b17-5060e2e76ce5/Screen+Shot+2023-08-05+at+3.06.36+PM.png Work - Make it stand out Medium: The medium version was leaning into their church + steeple logo but doing it in a new and creative way. The colors were drawn from the exterior of their church building. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/e324e67d-3ed2-487a-b412-a72b151ba893/Screen+Shot+2023-08-05+at+3.06.41+PM.png Work - Make it stand out Wild: This was a total wildcard, to give them something new and different to consider. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1691266511447-JQDY7FJH3RP0AV33B05M/20211030_0131.JPG Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1691266518224-P1OI4ALP1RBEDVXVR8G5/20211030_0143.JPG Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1691266526864-4Y73VT2SAES516B3P39G/20211030_0268.JPG Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1691266531250-3LC3S94HHIO60D2ZX46N/20211031_0098.JPG Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/c14322d8-cfef-4300-83d7-083733a93e92/Screen+Shot+2023-08-05+at+3.20.15+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/c20e5c71-d70a-4b3a-90d5-782b14404d10/Screen+Shot+2023-08-05+at+3.20.26+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/62e98f58-5667-4deb-b85a-e404b9e18c6a/Screen+Shot+2023-08-05+at+3.20.42+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/3952e553-fd6b-4f2f-8f25-14603bc16ae6/icons.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/2cb58d48-5164-457d-aa4f-c49d414e29a4/website.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/d85cfac4-cabc-4f28-96f2-dc9e5b5ec07c/sundayschool.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1691267397587-HKHPUJKVS65DOWJ7F49X/IMG_0335.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1691267397856-4KSJBU3OAXVTSG8BW3FO/IMG_0336.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1691267402597-K105B31JQPR0ZOVEXMX2/IMG_0338.png Work https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/cd462f17-3b11-4524-b27a-67c5632499cb/Screen+Shot+2023-08-05+at+3.26.49+PM.png Work - Make it stand out Usage has been steady. The last month on the chart is low because it’s only the 5th of the month. :) https://kaylajsawtelle.com/leadpages-marketing-emails daily 0.75 2017-06-20 https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497379795424-6YS3CZG0TF4HEIU0ANMS/email-thumb.png Email Redesign https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497304902394-PB0PCRNMWEGNNXI2G9GW/Template+3.png Email Redesign This was the test pilot email with only minor customizations to the CTA color. It was similar to the old email template in layout but used an illustration instead of a stock photo and greatly reduced the amount of copy. It tested neck-and-neck with the original email, encouraging us to keep making improvements on the design and to keep testing. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497304909903-45A4EA0ZX7BCG93ZGZ77/Template+1.png Email Redesign This was a concept for a second template variation, where we would move the headline and CTA up directly under the logo and use the entire space as an engaging area for an image. The placeholder copy was meant to guide the copywriters in a more casual, engaging direction with our audience. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497304943695-R4RLH84ZYD763X2G2RE8/image-asset.png Email Redesign This was a variation of the second template, showing how it could be easily customized by swapping out hex codes and images to make a completely different template. Since the internet is moving in the direction of personalization and segmentation, I wanted this email to be sent to people who were in a specific segment and would find a template like this incredibly useful. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497305100965-HNOOGT1DM1D1FV4G47X5/research-1.png Email Redesign The following images are a few examples of the research document I pulled together before starting this project. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497305668045-B7NEW37YL6XEGOIUW17R/image-asset.png Email Redesign https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497305701953-6OP1E7H8CK6JMJMW5KBG/image-asset.png Email Redesign https://kaylajsawtelle.com/small-business-report daily 0.75 2017-06-13 https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497378846228-U4FS69GKOFUOWKKEH6CV/smb-thumb.png Small Business Report https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497379176228-C2I8U7THYUUG2BDPS8S6/Homepage_v6_i1%402x.png Small Business Report The Small Business Report design that was handed off to the developer to implement. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497379286850-SKUZCIUX5T1BLTACGQT9/image-asset.png Small Business Report Word association. Exploring different concepts that the hero area could take. Please excuse the pink marker. :P https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497379358998-DBF1B4G5M7571EN73BKC/Homepage_v1_i1.png Small Business Report Expanding on initial ideas from the word association exercise. Ultimately, the final product combined a few of these. https://kaylajsawtelle.com/comparison-tool daily 0.75 2017-06-13 https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497378266085-BE5RPZ9N8USSQAR06LBC/comparison-thumb.png Comparison Tool https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497377386252-W2U3SJST525SMYT11ICP/Homepage_v6_i1%402x.png Comparison Tool https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497377407667-TNN2RJ6KHOUJAB3YEYHL/image-asset.png Comparison Tool https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497377467760-5VT04UHQBJ1KA0E9T0C4/Homepage_v1_i1.png Comparison Tool https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497377494954-ANYEQPEVL7O3GH0U80J5/image-asset.png Comparison Tool https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497377611395-QHY80PG0PFRYJC66VG4C/early.png Comparison Tool https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497377667203-BCT41MP7H70M3K2HAEJ5/image-asset.png Comparison Tool Initially, we were just going to create a price comparison slider, but we felt that the features were important to the tool. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497377719665-Z9MEWTB3H0L58FG6XGIN/image-asset.png Comparison Tool Early notes and sketches. https://kaylajsawtelle.com/about daily 0.75 2023-07-29 https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1497319409777-SZ8YQV3RQ7R3AYR82OQE/kayla.png About https://kaylajsawtelle.com/leadpages-marketplace daily 0.75 2017-06-22 https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1498097097414-6FB2VI90J1UJ5A6PEIFG/templates.png Leadpages Marketplace https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1498096059487-PR7ZCA3CSB4XEREMYVQT/Homepage_v6_i1%402x.png Leadpages Marketplace The template marketplace allows for ultimate flexibility, unlike the old with infinite scrolling and no filters. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1498096269187-ZWKKZFK7MHFNY1GEXEHS/Marketplace+Centered.png Leadpages Marketplace An early wireframe of the page https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1498096153661-JQJ5FMSH7GIUNZVA42I2/Homepage_v1_i1.png Leadpages Marketplace The search feature was designed to seek answers for our users. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1498096300834-GG8PVCLCSDYEZPSIG3HN/image-asset.png Leadpages Marketplace A revamp of the template preview would allow for mobile previews, a pain point of our users previously. https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1498096355612-4NW798PK9ON585PRUBSN/image-asset.png Leadpages Marketplace https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1498096397193-UAYBLKTOOBO6R8BTTBAQ/image-asset.png Leadpages Marketplace https://kaylajsawtelle.com/recharge-website daily 0.75 2018-04-12 https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1523548748829-61XLB60WINJGU2YA3Z0K/recharge.png ReCharge Site Redesign https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1523548321151-SY7HNDN5FOFQ0TO2L0O8/Homepage.jpg ReCharge Site Redesign https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1523548408657-BQUDF3XW4YVNX474KMXW/Customers.jpg ReCharge Site Redesign https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1523548457272-D5ZUFB10UN2K6RLXPCU5/Features.jpg ReCharge Site Redesign https://kaylajsawtelle.com/bare-supplements daily 0.75 2018-04-12 https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1523549532590-6HWQX2Z2WYU7T1XRJPW8/bare.jpg Bare Supplements https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1523549328037-WP029AJ2WS799Q3PCJQ6/bare+supplements.png Bare Supplements https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1523549388034-6U24AKQ8UF4YJ7K2IKG7/Screen+Shot+2018-04-12+at+11.09.25+AM.png Bare Supplements https://images.squarespace-cdn.com/content/v1/5937ebc62e69cf3fb98d40e9/1523549449900-YLD10CTVHWRLYEC2TF0C/Screen+Shot+2018-04-12+at+11.10.25+AM.png Bare Supplements