The Small Business Report design that was handed off to the developer to implement.
Word association. Exploring different concepts that the hero area could take. Please excuse the pink marker. :P
Expanding on initial ideas from the word association exercise. Ultimately, the final product combined a few of these.
About the Small Business Report
With not too much flexibility when it came to the content, I really wanted to step up the visual game of this report. The greatest opportunity for this came in the hero area. I wanted it to be more than something that just looked cool. I wanted it to tell a story. I started out with word association, thinking of all the things that "small business conversion marketing" made me think of. After that, I expanded on the strongest concepts, ultimately feeling that this graphic should express movement and change. The wave-like shape helps convey movement. The lines in the background and surrounding the "2017" show change by converting from dotted lines into solid lines.
The rest of the page design was an expansion of Drip's styles, which were previously only a medium blue and a bright orange. Introducing green and lighter shades of blue really helped give some life to the page that wasn't as possible with the limited color palette.