The final winning Drip homepage variation.
Sketch based on the content strategy document.
First iteration of the homepage with room for placeholders.
Custom illustrations for the homepage. Thanks to Joshua Brand for design and Ron Farber-Newman for animation.
About this project
After completing a full redesign of Drip's website, I wanted to take the necessary steps to make sure the homepage was performing at its highest capacity. Collaborating with content marketers and another designer, we were able to outperform the original homepage in both A/B tests and user tests with this variation. This variation centered around the idea of "turning contacts into customers." This variation also included an update to Drip's color palette and an overall expansion of Drip's visual language.