The final set.
The process began with sketching a ton of concepts for each idea that needed representation.
I tried to get all the ideas I could think of out on paper no matter how good or bad the ideas were.
I made notes along the way and circled favorites. This process was repeated many times.
About the icons
Leadpages was in need of a snazzy new set of icons to polish up a new variation of the homepage and fresh product designs. These icons followed a methodical process of sketching upon sketching upon sketching until all of the icons felt just right. I made notes all over the place, showed them to people for feedback, and probably sketched these babies at least 10 different times as a set. The icons are built with simple shapes alone and strive to represent concepts that can be a bit more complex.